BLOG

The Dream Client Quest - A Woman Looking at her phone with paintbushes in the foreground

Are you wondering where to find the dream client or customer for your business? Not sure what that even means!?! In this episode, we’re breaking down this seemingly complex topic.

The Dream Client Quest – Discover The Perfect Audience For Your Business

Read More

read More

Business Mindset: Pushing Past Perfectionism - Woman thinking, with hand touching her face

Many don’t realize it, but business and mindset are very closely intertwined. Perfectionism doesn’t necessarily sound like a bad thing, but it’s probably holding your business back!

Business Mindset: Pushing Past Perfectionism

This is branding 101. Discover what branding is, why it’s important, and strategies for how you can get unique branding in place for your business.

What Is Branding In Marketing?

Read More

read More

Your Sparkly Brand Podcast Artwork

Your Sparkly Brand is a podcast designed to inspire and empower women business owners. Megan Gersch and Lauren Tassi host a series of discussions about various branding and marketing topics, mindset challenges, and interviews with fellow biz owners.

Your Sparkly Brand: New Podcast

Website Homepage Shown On a Desktop Computer And A Phone

Want more conversions on your website? Learn the secrets of how to make a website homepage that generates business sales.

How To Make A Website Homepage That Converts

Read More

read More

Brand Color Palette Options In A Pantone Book

Everyone knows that branding is important when it comes to business. You want to make sure that it’s memorable, cohesive and identifiable. One way to do this is by choosing a brand color palette that is unique to your business. 

How To Choose A Brand Color Palette For Your Business

How To Speed Up Your Social Media Content Creation - Photo Of Phone With Social Media apps

Do you ever feel like your social media content creation takes way too long? Follow these simple steps to speed up the process.

How To Speed Up Your Social Media Content Creation

Read More

read More

How Web Design Impacts Business - Photo of graph on a computer screen

Learn how web design impacts how visitors feel about your brand, and how to optimize your website to get more conversions.

How Web Design Impacts Business Sales

How Branding Strategy Drives Sales - Photo of The Apple Logo On Mac Computer

Since you run a business, you’ve probably heard that branding strategy is important for success. But what exactly does branding mean and how does it impact your bottom line?

How Branding Strategy Drives Sales

Read More

read More

How To Optimize Your Instagram For Business - Photo of A Hand holding a phone with Instagram on it

Do you ever wonder how to optimize your Instagram for business? Getting your profile set up properly is the first step to getting traction (and followers) on your account.

How To Optimize Your Instagram For Business