Should You Use AI In Businesses? – Your Sparkly Brand Podcast

Introduction

In this episode of Your Sparkly Brand, we’re exploring the world of AI in businesses and its impact on marketing and branding. Our guest, ChatGPT, is an expert in the field and shares insights on the ways that AI is transforming the industry. We discuss topics such as personalization, efficiency, brand safety, and innovation, and explore both the benefits and potential challenges of incorporating AI into your branding efforts.

With its capacity to automate business processes and get ideas generated quickly, AI, including platforms such as ChatGPT, has become an invaluable resource for businesses of all sizes. This is why, on this episode of Your Sparkly Brand, we’ll be exploring the pros and cons of using ChatGPT for your business marketing and branding. 

Please note that at the time of recording this episode, the latest version of ChatGPT was the 3.5 version. ChatGPT 4 has subsequently been released, which is, in a number of exciting ways, smarter than its predecessor.

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Key Points For This Episode

• Meg gets inspiration and reassurance from her Mastermind group.
• Lauren goes on a lunch date.
• We’re exploring the topic of Artificial Intelligence
• AI in businesses is not new, and it’s not perfect yet.
• ChatGPT popularized AI.
• Other AI writer tools.
• Pros and cons.
• AI chatbot Bing expresses its love for its user, and asks him to leave his wife.
• How you can use AI to your advantage.
• Shoutout to Planet Fantastique and Cyborg Tea Party.
• More on ChatGPT.
• Launched in 2022.
• Uses of ChatGPT.
• Caveats.
• Plagiarism.
• What AI in businesses means for SEO.
• Final thoughts on AI.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

Transcript

Lauren: Hello and welcome to Your Sparkly Brand, the podcast for badass game-changing business owners who aren’t afraid to sparkle and stand out.

We’re all about fighting the status quo in marketing and branding so you can reach more people and make more money, coaches, creatives, and thought leaders. Here you’ll discover how to become magnetic AF so you can build and scale a sparkly empire. I’m Lauren Tassi, a digital marketing expert for coaches and course creators and I’m joined by my co-host, the branding and web design queen Megan Gersch. Hi Megan.

Megan: Hey, how’s it going?

Lauren: I’m doing good. How are you?

Megan: I’m doing all right. This is a good segue into kind of my sparkly moment of the week. So this week has been kind of challenging for me, I’m not gonna lie. And so I’ve been dealing, dealing with a lot of like, mindset stuff.

Things have been a little bit slower in business. And basically, I brought, all of this mental kind of garbage to my mastermind group that I’m a part of and kind of chatted it out with them and honestly, that just helps so much just to know that like, sometimes you just need that reassurance from like other people that are going through it too, that like, you know, business goes in waves and like, you know, you really have to kind of take things as they come and like, Things will get better.

And it’s just one of those things that, you know, they’re just ups and downs and you have to like ride those waves as they come. So, I just am so grateful for them and I’m feeling so, inspired by like the advice that they gave me, and like, it just, it kind of put a pivot on my week and like I feel like I’m headed in kind of a better direction now.

So that’s making me kind of feel a little bit sparkly.

Lauren: Oh, that’s good. It’s like a tough thing turned into a sparkly moment.

Megan: Yeah, exactly. What about you?

Lauren: So my sparkly moment this week is going on lunch dates. You and I did one a couple of weeks ago. We need to do another one. But I’ve just been better about that even with like, friends or, you know, like I went out with another copywriter last month, like, it’s just like, oh yeah, I can do this.

Like, I spend way too much time just in my own little world and if I have a business and I don’t have a boss and I can go do whatever I want, I need to take more advantage of it.

Megan: Absolutely. I love that.

Lauren: Yeah. So go book lunch with a friend, everybody. Should we get into it?

Megan: Yeah. Well, what are we talking about today?

Lauren: In today’s episode, we’re exploring the fascinating topic of artificial intelligence and how it’s transforming the world of marketing. As AI technology continues to advance at a rapid pace, businesses are finding new and innovative ways to leverage its power to enhance their marketing efforts. From predictive analytics to chatbots and voice assistance, AI is revolutionizing the way we interact with customers and gather data about their behaviors and preferences.

But with all these exciting new opportunities come, challenges and concerns about how AI in businesses is changing the marketing landscape. In this episode, we’ll be doubling into the pros and cons of AI-driven marketing, exploring real-world examples of how it’s being used in practice, and discussing the implications for businesses of all sizes.

We hope you’ll come away with new insights and inspiration for how to harness the power of AI to take your marketing efforts to the next level. Let’s dive.

Megan: Okay, hold on. Did you use AI to write that intro? Because that does not sound like you.

Lauren: Okay. Okay. You got me. I figured we should give Chat GPT a chance to show us what he is got.

So I, you know, I was like, Hey, can you write the intro for our podcast? And that’s what you get people.

Megan: Okay, well no offense to Chat GPT, but that was freaking awful and our loyal listeners probably picked up on that. That was fake. So let’s kick off the conversation. Unless you’ve been living under a rock, obviously you know that AI is.

Becoming more and more prevalent in the marketing space. And as business owners, I think it’s really important that we talk about these things, like what that’s gonna mean for, you know, us in the marketing field, us as business owners, and kind of the future of how this is gonna be integrated into our businesses.

So AI in businesses is definitely not. And it’s definitely not perfect yet. We all remember Smarter Child back from the AOL days. Like, you know, there was like that little chatbot on AOL where you could like type in a question and it would give you a response. And, so AI in businesses is definitely not new. It’s, it’s something that has been around for a long, long time.

Recently it’s been a bit more popularized just due to Chat GPT obviously is the one that is kind of like, kind of the hot topic right now. But there are other ones out there like Bard, AI Revolution, there’s Copy AI and Jasper. These are all AI writer tools that people can use. And I also wanna talk a bit about like the pros and cons of using AI.

So like, Obviously with AI, you can get a lot of ideas generated super fast. It’s one of those things where you can put in a question and it generates answers automatically. And there’s also a lot of opportunity there to add automation to your business too, to increase efficiency and get those answers that you’re looking for a little faster.

But then when we look at the cons. There are many different cons that come with this, but one of the major ones is that the generated results may not always be accurate. And you’ll find that when you use a lot of, especially these AI writer tools, that they have like a little, caveat there, right when you start to use it that says like, you know, these results that are generated may not be accurate, may be misleading information.

And you’ll also kind of find that a lot of this, generated content is quite generic. Like we just saw in the intro, it just sounds like it is written by a computer. Even when you give it, a tone to write in – it still just lacks that human element that we kind of crave in a normal blog post.

Lauren: I think that have you been following like the stuff that’s going on with like there was the guy who was chatting with Bing or something and Bing told in to like leave his wife cuz it was, he was in love with the ai, was in love with him or something. There’s some weird stuff going on, I think for sure.

Beyond just like, should you use it for your marketing? That I think is really interesting and I think that’s why it’s a topic people are talking about so much these days.

Megan: Yeah, and it’s interesting too just because the way that AI works is basically it will pull information from like the top like five or so sources on the web and so.

There’s a thing that comes into play here too with like misinformation, and you know, like making sure that those results are actually like credible results is like a huge, piece of this puzzle.

So let’s talk a little bit about how you can actually use AI in businesses to your advantage.

So, obviously, there’s a functionality where you can start scheduling your content. This is obviously a very kind of surface level you know, use for AI that you might already be familiar with. And that probably helps you to speed up your process, especially if you’re going out of town, maybe you don’t have a huge team, and you need to block in.

Scheduling of your content. You can also use AI in businesses to generate analytics, which might be another use case that you are already leveraging in your business. Similarly, you can use it to, do calculations for your business if you need to do projections and stuff like that. Obviously, it’s a computer, so it’s like, you know, numbers and that kind of thing are going to be, one of the most, you know, reliable uses of that technology.

And I also wanna talk a bit about content creation. So there are a lot of different uses for this when it comes to content creation. Some people are completely using it to create artworks. This is a lot of gray area legally where you There just are laws in place for this yet where it’s basically just taking other artwork and based on what you put in as your prompt into the AI, like it’s generating new artwork from found artworks out in the wild.

So like, obviously there’s a thing called derivative works, but like there’s not really any like laws yet around, like how far do you have to go in order for that to become a “new work.”

Lauren: I think that’s really interesting and I think like what happens in terms of the laws will be, you know, set a big standard.

The arts specifically in general, is what upsets me more than like copywriting or something because that like any type of art, just like that’s about humans, right? So if we’re just sort of taking an amalgamation of things that a computer sees on the internet and turning it into art, like is that art even?

Megan: Yeah. I actually follow quite a few AI art accounts just because it’s so interesting to me to like, watch this stuff evolve. I wanted to shout out two, of the major art accounts that I follow that like, I just, I like using these as an example because I think they’re such an amazing, example of like what is actually possible with AI art.

Like they’re so detailed and they’re so… like you wouldn’t know that an AI made it if somebody didn’t tell you. Like you, you could definitely, be tricked into thinking that like, this is somebody’s painting or somebody’s graphic design work. And the two art accounts that I wanna shout out are Planet Fantastic and then Cyborg Tea Party.

So both of these accounts kind of do like this. Retrofuturism kind of style, and they’re really amazing. We can link them into show notes too, but like, definitely recommend checking this out just to get a sense of what AI is capable of, because it’s pretty crazy.

Lauren: Yeah, I’m gonna go check those out.

How else can we use it for content creation?

Megan: So you can also use it for like list generation. So obviously listicles on the internet are very, very popular style blog posts.

Content ideas. You can generate different content ideas for your social media, that kind of thing. You can also use it to create content outlines.

So if you’re making a blog post or something like that, maybe you could use the AI to kind of give you the main points.

Similarly, you could use it to write captions for your social media. You can also use it to create a content strategy plan.

So getting some main points of like, if you’re just drawing a blank for what you should do for your Instagram strategy or something like that, plug it into AI and see what it gives you.

It might not be perfect, but it’ll give you a good starting point, at the very least.

And lastly, you can always use it to generate the start of a blog post. Now, I wanna emphasize here, all of these things really should be the starting point. And we’ll get into this a little bit, later, but at this point in time, AI is a great starting point for a lot of these things.

And it, like we were saying earlier, like doesn’t bring that human element and that is the piece that is really gonna differentiate you, in the market.

Lauren: Yeah, I think that that’s really important. I use it for email subjects, blog posts, or blog post titles for podcast titles even. I’ll be like, Hey, can you gimme 10 ideas for, you know, an episode about this? And it will give me 10, and maybe I’ll use, use one of them as a starting point or some.

Idea generator. I think that’s really where it’s valuable, for a lot of business owners, especially creative business owners. So I, I think I totally agree with you on that.

Megan: Yeah. It’s much easier than just staring at a blank page and being like, what do I write? Like, I don’t know, like, you know, obviously as business owners and as, content experts, we have like certain kind of guidelines in our head.

When you’re writing a blog post title, you most likely want to include a number or you know, stuff like that. But like, sometimes it can just be hard if you’re just sitting at an empty document and you just need some inspiration.

Lauren: That’s the worst part about being a writer – is the blank page.

Okay, so I asked the man himself, I’m just assuming he’s a man at this point. , this non-gendered Chat GPT. I said, can I use you instead of paying a copywriter? Here’s what Chat GPT had to say:

Yes, you can use me as an AI language model to generate text for various purposes, including content creation. However, please keep in mind that while I can generate high-quality text, a human copywriter may have a deeper understanding of your target audience and brand voice, and may be able to produce more personalized and effective content. Thank you.

All right, so, what else do you have to share with us about Chat GPT?

Megan: So this is a technology that was launched in November 2022, and it has been one of the fastest-growing AI. So if you’re not familiar with this platform, essentially it is an AI where you can type in a question, just like it is if you were chatting with a human being and then you get a personalized response generated within seconds.

So it’s pretty crazy. Again, you can use it for content ideas, different product descriptions, and meta descriptions. You can even use it to like debug code, and use it as the starting point for long-form content as well. You just wanna keep in mind that the answers that it gives you may not always be accurate.

So just like, you know, Google results may not always be accurate. Like Google does a really good job of trying to sort out the BS, but like, it’s not always perfect, like it is a search engine. And so you. Sometimes the quality of the content that can spit back out can be super generic.

And that’s why it requires that human element. It requires you to go in and like, add your own expertise. It requires you to go back in and add your own brand voice. And so you’re not gonna get something perfect from Chat GPT on the first try. It might cut down your workflow, but it definitely is still going to require work after you generate it.

The other thing to keep in mind with this is that especially if you’re doing any kind of research-intensive, type prompts or project, the Chat GPT software is only limited to data from 2021 and back. So it’s not super recent stuff. So you won’t get new content or information.

So that’s definitely something to keep in mind as well.

So there’s also the idea around like if you use Chat GPT or any kind of other AI writers, like do you run the risk of something being plagiarized – your content that it spits out, like being exactly from somewhere else? And yes, that is a definite concern. I’ve seen this myself when I’ve just been playing around with it.

I’ve gone in different days and like, you know, it has to spit out the exact same results like on multiple occasions. And so this is why it’s so important to add your own expertise in, and, you know, you have to think about it this way too. Like if AI is just pulling from other content pieces like it’s not coming up with unique ideas.

Like it’s not, it’s not adding in a unique perspective. It’s literally just pulling from other resources that are out there. And so the generated results are going to feel generic, watered down. And there are also several tools out there at this point too, where like you can check to see if something is plagiarized.

You can check to see if something is AI generated as well. And so it’s one of those things where like, especially I’m sure Lauren, like maybe this is something that you’re looking out for now too, is like are pieces of content being you know, being written as original pieces of content, especially if you’re providing that as a service to clients.

It’s just so important to add in that human element I imagine this being a problem for kids in school or you know, people doing research papers and stuff like that. I’m sure some of these counter ais are gonna come in handy a lot more, where people are gonna be checking to see if like that’s an actual original piece of content.

Lauren: Yeah. I saw something online that said like, teachers can instantly spot it now. And I believe that like based on, you know, what we’ve shared here that if you’re a teacher and you’re used to seeing, you know what an eighth eighth grader can write. If all of a sudden they’re writing like this, they’re gonna know instantly.

Megan: Yeah. Definitely. And the other thing with this too the other reason that adding in your human expertise and your unique perspective is so important because that is how search engines are going to start ranking your content. And as well, and this is where like s e o comes into play as well, is like Google wants to serve you the best, most unique pieces of content that are relevant to the search.

So it matters less. The content is AI generated and it’s, and it’s more valuable to Google than you’re providing. A rich piece of content that it’s like, that it’s a good piece of content that will actually serve the person that is searching up that term. There are other things that, when it comes to SEO as well, like link building, and you know, social signals and stuff like that, that kind of go into like, you know, people have this question about like, is AI gonna re like completely replace SEO?

I don’t think the answer’s yes, to be honest with you. I personally think there’s a, a lot more factors that go into SEO than people are kind of giving these AI credit for. So it’s one of those things where like, you know, people have personal brands, they’re obviously getting backlinks on the internet.

They’re sending all these social signals. And those are the things that help to boost your rankings. Like, you know, along with having great.

Lauren: Everything that we’ve talked about here today. And basically what I’m hearing, especially, you know, like in the copywriter circles that I’m in, is that all those like really low paying jobs, all those people that wanna pay you $10 for a blog post or you know, those types of jobs are going to fall away.

Because if AI, and I’m gonna say I think that’s a good thing because. I personally don’t wanna work for that. I don’t think that writers should be working for that. I also think there’s an interesting thing happening where there are marketers now teaching people how to use AI in businesses in their marketing.

Those are the things that I think are AI’s gonna help push our industry forward. What are your final thoughts on AI?

Megan: I think it’s interesting that it’s a tool, and that is kind of my 2 cents. And I love the aspect of making your business more efficient.

It’s just a matter of using the tool in a way that’s ethical and also that makes sense for your business. It’s not a magic bullet. It’s one of those things that like when used effectively, I think it can help to save you time, but it’s not like gonna fix your problems.

You know what I mean?

Lauren: Yeah, I think if you’ve built a business and a brand that’s really sparkly, that’s really, you know, all the things we talk about every day is, you know, you stand out, you are doing something different. You’re, you know, speaking about something that you care about, you’re gonna have a harder time, just like straight up copying, pasting from AI / Chat GPT.

Because your voice is so unique in what you’re saying and that’s why people are following you. That’s why people are buying from you. I think some, you know, businesses where they’re not as standoutish as the people we’re speaking to, might be able to utilize it a little bit more without needing to edit it so much that it’s not worth doing in the first place.

Megan:

Yeah. I have one more thought as well as far as. It’s so important, even when stuff like this comes about to like still keep your finger on the pulse with like what is happening with it. Because like this is the kind of technology that evolves so quickly and while, you know, some of the things that we said today in the podcast might not be true in six months.

Like it’s one of those things where this is very much like a. Current event. Mm-hmm. type episode, and you know, things are changing every single day. And so as a business owner, I think it’s so important to kind of keep your finger on that pulse to see like, how are these tools evolving and like, how can you still use them as a tool to grow your business, to make your process a little bit easier?

Lauren: Well, that is it for our episode. Chat GPT is gonna close this one out. Here are his parting words, and just so you guys know homey wrote a really long outro and I asked him to shorten it. So this is the short version. Thanks for listening to our podcast. We appreciate your support and hope that you’re enjoying the valuable insights and inspiration that our guests are sharing.

As an AI language model, I encourage you to keep an open mind about the ways that AI in businesses is transforming marketing and branding. While there are ethical considerations to be aware of, AI has the potential to unlock incredible new opportunities for businesses. Thanks again for listening, and we look forward to bringing you more thought-provoking conversations in the.

I had ’em do this.

I was like, can you say stay sparkly at the end? And then he like, did it, and it was all weird. Why don’t you throw that in at the end?

Megan: Stay sparkly.

About The Your Sparkly Brand Podcast

Your Sparkly Brand is a podcast for badass, game-changing business owners who aren’t afraid to sparkle and stand out. We’re all about fighting the status quo in marketing and branding so you can reach more people and make more money. Coaches, creatives, and thought leaders —  here you’ll discover how to become magnetic AF so you can build and scale a Sparkly Empire. 

Let’s Connect

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok and Instagram