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Since you run a business, you’ve probably heard that branding strategy is important for success. But what exactly does branding mean and how does it impact your bottom line?

How Branding Strategy Drives Sales

Do you ever wonder how to optimize your Instagram for business? Getting your profile set up properly is the first step to getting traction (and followers) on your account.

How To Optimize Your Instagram For Business

Have you wondered how to convert followers into customers? Maybe you feel like you had a really good handle creating content on social media, but the analytics didn’t seem to agree? Your followers grow and engagement on your posts is high, but no one ever purchases anything?

How To Convert Followers Into Customers

Is your small business leveraging every possible branding opportunity on Instagram? In this article, I explore 5 different placements that you can use to strengthen brand recognition while getting the word out about your products and services.

Small Business Branding Opportunities On Instagram

If you run a business, I highly recommend that you use TikTok marketing as a tool to attract your ideal clients.

The first step to having success on the platform is setting up your profile properly.

Tiktok Marketing: Profile Optimization In 6 Easy Steps

Person logging in to their Shopify website to check their checkout flow optimization

Are you struggling to make more sales in your business? Then you’ve come to the right place. I want to show you three different ways that you can potentially streamline your marketing and your checkout flow process so that you can make more sales in your business.

Checkout Flow Optimization That Drives Sales

How To Craft A Marketing Strategy That Can Boost Sales - Marketing Team Sitting At A Table With Papers

A marketing strategy directly impacts the success of a business. It helps you to define your overall goals with your product / service, and summarizes the steps that need be executed in order to achieve these goals. Having a sound marketing plan in place helps to define the specific platforms that you will utilizing, as well as the timeline for each component of the implementation.

How To Craft A Marketing Strategy That Can Boost Your Business’ Sales

For the past few weeks, I have been working with one of my clients on revamping their website.

This particular client is a music licensing company that works with high end brands to place music and sound in commercials. It’s pretty awesome!

Iconography Design Details That Set Your Brand Apart From Competitors

Woman looking at her phone - surprised to learn about digital marketing tools

As I expand the marketing for my business, I always look for tools that accomplish one or more of these:

Save time.
Automate.
Create opportunity.

When you use great tools, workflow becomes easier, and you can focus more on what you love doing.

4 Marketing Tools That You Need To Check Out

Want more website sales? This business owner is looking at their sales graph on their computer.

Who doesn’t want more website sales?

A lot of brick and mortar businesses have hit me up this week because they have been shifting their strategy to focus more on their digital marketing strategy.