Checkout Flow Optimization That Drives Sales

[vc_row][vc_column][vc_column_text]Are you struggling to make more sales in your business? Then you’ve come to the right place. I want to show you three different ways that you can potentially streamline your marketing and your checkout flow process so that you can make more sales in your business.[/vc_column_text][vc_video link=”” el_width=”70″ align=”center”][vc_column_text]The first tip is something that you can implement in your marketing strategy.

Tip #1: When you’re talking about your products on social media, make sure that you are deep linking to each of those specific products within each of those posts.

When you link to your homepage instead of to the product page, that means the audience has to click from your Instagram to your home page, find the product that they were looking for, and then add to their cart to purchase.

It’s just a lot of extra steps for the customer and it’s more potential for them to get frustrated, and fall off.


Tip #2: Go through your checkout flow and remove any steps that are not absolutely needed.

The easier that you can make that process on the customer from seeing the product to purchasing it, the better. If you’ve got fields that are live on your checkout form that you aren’t actually using to fulfill your customer’s order, remove those.

This could include questions ranging from “How did you find out about us?” to “What is your favorite color?”

Now while those might be pieces of information that you want to collect for future marketing purposes, the checkout flow is not the place to collect that information. The point of all of these updates are to minimize friction and distraction for the customer.

Again, this is slowing the customer down from actually making the purchase, and the more friction that you provide, the less likely that they are to complete that purchase.


Tip #3: You want to show a progress bar within your checkout flow.

Some websites display a progress bar in the form of naming exactly what step they are at – for example, billing information, shipping information, etc.

Other websites display this as simply as Step 1 and Step 2.

You may also see brands that display the progress bar as icons without text at all.

One way to ensure that your customer see the progress bar is to include it at the very top of your page or at the very bottom of your page. This will help the customer to visualize exactly where they are in the checkout process, as well as how far they have to go.

The more simple that you can make this checkout page, the better. So if you’re able to include all of the fields that you need onto a single page without it looking cluttered, then absolutely do it.


If you’re looking for more tips on how to level up your website, so that you can make more sales, make sure to download my FREE Elevated Web Presence Checklist. Download and work through the checklist today by clicking the button below.[/vc_column_text][vc_btn title=”Download Checklist” style=”flat” shape=”square” color=”violet” size=”lg” align=”left” link=”|target:_blank” el_class=”bookBtn”][/vc_column][/vc_row]