Tiktok Trends for 2023 – Your Sparkly Brand Podcast


Anyone that is on the platform knows that Tiktok trends change quickly. As a business owner, it’s important to stay on top of what type of content performs well, so that you can leverage these video content styles to your benefit.

On this episode of Your Sparkly Brand, we’re taking a deep dive into what’s working on TikTok right NOW. We’ll chat about best practices and how you can effectively utilize Tiktok trends to promote your brand.

We also discuss TikTok trends to watch out for in 2023. It doesn’t matter if you’ve never been on TT or if you’re camera shy, this episode will arm you with the information you need to get started or show up more consistently in 2023.

Watch The Episode

Key Points For This Episode

  • Meg gets an invite to the Instagram bonus program and attends a TikTok & Shopify event.
  • Lauren gets her Facebook ads restriction removed.
  • TikTok trends and best practices.
  • Integrate stories into your everyday content.
  • Tell your business transformation story and show the customer service side of your business.
  • Use characters in your story.
  • When it comes to structure, always figure out the beginning, middle and end of your content.
  • Experimenting with the call-to-action near the beginning or middle of the video may be helpful.
  • Show your face in the first frame of the video.
  • Humanize your brand by showing your face and telling your story.
  • Talk about why your brand is unique.
  • Share your unique perspectives/hot takes.
  • Sprinkle in personal content, especially through video.
  • Remind your audience of what you do.
  • If you’re afraid of showing your face, keep practicing till you feel comfortable.
  • Integrate keywords into your videos, video descriptions, hashtags and covers.
  • Do a mix of industry terms and layman’s terms – think about what someone might be searching for.
  • Stay away from trending hashtags.
  • Show attention-grabbing stuff in your videos and not talk about them in the video.
  • Collaborate with other content creators.
  • Forms of content which Meg has been testing with.
  • Longer video content between one and three minutes currently works for Meg.
  • For longer videos, your hooks need to be on point and using two hooks is highly recommended.
  • Your hooks can be at the beginning, and you can as well add another at the middle of your video.
  • TikTok Now.
  • TikTok Stories.
  • Creating content in series can be helpful.
  • TikTok trends for 2023.
  • More shopping opportunities within the platform and within Lives.
  • More ads.
  • More Lives features and engagement features.
  • Creators might start leaving TikTok Shorts for YouTube Shorts with Youtube’s aggressive payment structure.
  • It’s not too late to get on TikTok.
  • Learn how to create great content and target your videos appropriately.

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About The Your Sparkly Brand Podcast

On Your Sparkly Brand, we aim to inspire and empower female entrepreneurs like you. This podcast is all about making your marketing & branding “sparkly.”

Each week we share valuable tips and tricks, discuss common mindset challenges, and interview inspiring female business owners. In a world that tries to pit women against each other, Your Sparkly Brand is saying NO to that B.S.

Let’s Connect

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at to get in touch. 

Find Lauren at or on Instagram at @lauren.tassi

Connect with Megan at, on TikTok and Instagram