5 Steps to Crafting a Winning Unique Selling Proposition – Your Sparkly Brand Podcast


Are you at a crossroad about what makes your business unique? Are you stuck on how to effectively communicate your USP (unique selling proposition) to your audience? Then check out the latest ep of Your Sparkly Brand… we’ll shed light on all you need to know about USP. 

In this episode, we’re also talking about the importance of a USP and we’re giving actionable tips on how to discover yours. We’re also discussing practical ways by which you can make your unique selling proposition a core part of your brand messaging and we’re sharing relatable examples of brands that are standing out with their USPs.

Watch The Episode

Key Points For This Episode

  • Meg works with her husband in his Downtown office.
  • Lauren takes action on her long-time plans.
  • We’d love to hear from you, our listeners.
  • Today, we’re talking about USP.
  • USP is what makes your business stand out from competitors.
  • The importance of USP to your branding and marketing.
  • How to find your USP.
  • Identify what makes you different.
  • Check out the competition.
  • Know your ideal customer.
  • Put it all together.
  • Communicate your USP throughout your marketing message.
  • How to communicate your USP
  • Your USP isn’t set in stones.
  • Some examples.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

About The Your Sparkly Brand Podcast

Your Sparkly Brand is a podcast for badass, game-changing business owners who aren’t afraid to sparkle and stand out from competitors. We’re all about fighting the status quo in marketing and branding so you can reach more people and make more money. Coaches, creatives, and thought leaders —  here you’ll discover how to become magnetic AF so you can build and scale a Sparkly Empire. 

Let’s Connect

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at to get in touch. 

Find Lauren at or on Instagram

Connect with Megan at, on TikTok and Instagram

Build Your Brand With Your Unique Selling Proposition

Now that you have an understanding of how to build your unique selling proposition, it’s time to infuse that positioning into a bold branding identity that will attract your ideal clients.

View my branding identity design work by tapping the button below, and if it feels like a good fit for your creative business, reach out to me to work together 1-on-1.

Megan Gersch Branding Identity Design Samples