For the past few weeks, I have been working with one of my clients on revamping their website.
This particular client is a music licensing company that works with high end brands to place music and sound in commercials. It’s pretty awesome!
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The holidays are almost here! Businesses are ramping up their promotions in efforts, in strife to have their best year of holiday sales yet. And this usually means a few things:
Paid ads costs go WAYYY WAYYY up.
So it’s time to take your business to the next level. You’ve got a solid product or service, you’ve got your feet wet in the market, but now you need to figure out how to scale, in a BIG WAY.
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So you’ve got an epic new merchandise design, and you’re ready to send it off to the printer.
But when you get the proof back, it doesn’t look as good as you had hoped.
What’s the secret to selling more merchandise?
To sum it up in a few words:
Variety.
Uniqueness.
Affordability.
When you nail these three pillars in your offerings, you position yourself for more sales.
Merch can not only be a reflection of your brand, but also can be a memorable takeaway for your best fans.
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A few months ago, an old friend that I used to book shows with back in college reached out to me.
I hadn’t talked to this guy in a few years – we had fallen out of touch.