A few months ago, an old friend that I used to book shows with back in college reached out to me.
I hadn’t talked to this guy in a few years – we had fallen out of touch.
We had a call to catch up, and he explained that he had become the Head of Production at a sound & music production company.
I was super excited to hear this news!
Through a lot of hard work and probably a little bit of luck, we had both wound up doing what we loved in the music biz.
He went on to explain that I had come to mind when they had a series of design projects pop up.
I was humbled and honored that he would think of me, even after a few years of drifting apart.
He went on to disclose that his company had a few meetings set up with potential clients. The design projects that they needed help with would span from invitations to physical merchandise takeaways, amongst other things.
After chatting with him, I knew that would this be a super fun endeavor. This is the type of client that would meet me with the same creative passion and enthusiasm.
The brand understands the value of delighting their clients with a small token of appreciation.
That little bit of thought – the kind of thing where people go the extra mile – is how companies land business. This is the kind of gesture that will set you apart from everyone else in the game.
One of my favorite designs from this project:
They wanted a minimalist record player merch design, with their logo as the record. It was a pretty rad concept to get to play with.
Not to mention, the client LOVED the design. They were so pleased that it was simple, yet on brand, and best of all – that we nailed down this merch design (with revisions) in only 3 days. They were stoked to give these totes out at their meetings.
For any business, merchandise can play a significant role in the impression that you make on your audience / clients.
If you’re reading this and you need help with a merch design right away, I offer done-for-you graphic design services. Book a call with me via the button below. I’d love to chat with you about how I can help your business stand out.
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