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Brand innovation is not just a trend; it’s a requirement for businesses who want to stay competitive. Discover how you can leverage this in your business now.
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Everyone knows that branding is important when it comes to business. You want to make sure that it’s memorable, cohesive and identifiable. One way to do this is by choosing a brand color palette that is unique to your business.
For the past few weeks, I have been working with one of my clients on revamping their website.
This particular client is a music licensing company that works with high end brands to place music and sound in commercials. It’s pretty awesome!
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So it’s time to take your business to the next level. You’ve got a solid product or service, you’ve got your feet wet in the market, but now you need to figure out how to scale, in a BIG WAY.
When I was in high school, I would go to 3-4 shows a week, sometimes more. I just loved live music so much.
Before I could drive, my mom would graciously transport me to and from these shows.
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So you’ve got an epic new merchandise design, and you’re ready to send it off to the printer.
But when you get the proof back, it doesn’t look as good as you had hoped.
What’s the secret to selling more merchandise?
To sum it up in a few words:
Variety.
Uniqueness.
Affordability.
When you nail these three pillars in your offerings, you position yourself for more sales.
Merch can not only be a reflection of your brand, but also can be a memorable takeaway for your best fans.
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A few months ago, an old friend that I used to book shows with back in college reached out to me.
I hadn’t talked to this guy in a few years – we had fallen out of touch.